Years ago, when I was first getting into metal, and power metal 
specifically, Hammerfall was one of the bands that helped me along. I 
had a compilation of songs from their first few albums, and it was the 
cheesy appeal of that brand of 'true' power metal that
 won me over, and started me down a long rabbit-hole of music. So in 
that regard, I have to respect Hammerfall, no matter what has happened 
in the years since. And there has been a lot. Starting with their veer 
into modern metal territory, and continuing through
 their abrupt return to swords and dragons, it's been a rough stretch 
for the band, I have for one have not been along for the ride. I don't 
remember the last Hammerfall album I liked in full, but I'm always 
willing to give them another chance, in the hope
 that they recapture what I remember about them.
In one respect, a band like Hammerfall can't continue on forever without
 changing. At a certain point, singing songs about heavy metal, swords, 
and dragons becomes painful. It's certainly a young man's game, and 
Hammerfall has been around long enough that they
 have reached the point where it's odd to hear men of their age still 
talking about the same subjects. "Bring It!" is a ridiculous song, as 
ten albums into their career, they are still writing songs trying to say
 how much they're defending heavy metal. If they
 haven't proven it yet, it's probably not true.
It doesn't help that the song is question is also a mediocre composition
 without a hook worth writing about. Hammerfall used to be about giant 
hooks to go along with the copious cheese, but those have dulled over 
the years. The music is drawing from the same
 playbook, but there's an element of fun that's missing. Hammerfall used
 to be the kind of band you knew was just tongue-in-cheek enough to 
laugh with, not at, all the while raising your fist and singing along. 
Maybe it's attrition from years of hearing the
 same thing over and over, but the music is more clinical and soulless.
Worse, we get "The Sacred Vow". It's a song that would be a legitimately
 great Hammerfall song.... if not for the fact that the chorus is a 
rip-off of one of their own early classics. I know certain keys are hard to 
avoid when you write hundreds of songs, but this
 was so jarring a similarity that Joacim hadn't finished singing the 
first line of the chorus before I was smacking myself in the forehead. 
It's embarrassing.
Ultimately, I think "Built To Last" is a fine album, if you've never 
been a Hammerfall fan. If you were, and you remember how good they once 
were, then I have to say this is a disappointing album, because it 
reaffirms my belief that they have nothing left to
 say. I'm not writing them off for good, but this album doesn't help.
 
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