When we are lucky, we find out about a new artist with the buzz leading
up to their debut, and we can then follow them throughout their career,
watching their growth and progression. Being there from the ground
floor, seeing everything, in context, as it happens,
is the best-case scenario. It's through that symbiotic relationship
that we can feel more a part of someone's music, and we develop a
relationship with that artist that can deepen throughout time.
But let's be honest; that kind of luck is exceedingly rare. The vast
majority of the time, we find our way to our favorite artists long after
that point of genesis, and the particular time and place we come on
board will affect everything we will ever think
about them. Pick the wrong time, or the wrong album, to begin with, and
a career's worth of great music can be thrown aside by a negative first
impression.
I would love to say that I was there in 1977 when Elvis Costello
released "My Aim Is True", and I heard the spark of a legend igniting in
the grooves of the vinyl. I would also love to say that I heard "Armed
Forces" at a time when Thatcher's England created
the venom dripping from his lyrics. I can't say either of those things.
I was not alive when those records were released, nor was I cognizant
of Elvis when he was releasing "King Of America" and "Blood &
Chocolate". My story begins somewhere else entirely.
In the early part of this new millennium, I took advantage of the
developing catalog of history that was made possible by the internet.
Back when the site was simpler, and easier to navigate, I would spend
hours at a time reading reviews on Allmusic.com of
albums and artists I had never heard of, going down the rabbit hole of
suggested artists that radiated from my few favorites.
Reading through the credits, I saw the name Elvis Costello listed as
singing backing vocals on The Wallflowers song "Murder 101". A few
clicks later, I was staring at a lengthy list of albums, many of which
were rated as perfect five star efforts. I read through
all those reviews, multiple times, and was intrigued enough that I knew
Elvis Costello was someone I needed to listen to. The problem I faced
was how to decide where to start, when the discography was as large and
accomplished as his.
The year was 2002, so I was fortunate that news was just breaking that
he was about to release a new album, his first rock album in many years.
That struck me as the perfect place to start, although that reasoning
doesn't stand up to logic or scrutiny. It was
all I had, so I went with it.
That album was "When I Was Cruel", a record I have come to realize was a
bizarre place to begin. For starters, despite Elvis' reputation for
being a master of pop songcraft, there is little to no pop influence on
the record. Likewise, the integration of drum
loops, sampling, and scuzzy garage rock production didn't mesh with the
stories I had read. I was expecting glistening guitar pop, and instead
got a record that was ahead of its time, in terms of fusing rock music
with electronic sounds and digital recording.
The dark production of the record is both its greatest strength, and the
reason it is so rarely mentioned when listing Costello's career
highlights. Listening to this album for the full hour it takes to reach
its conclusion is not always an easy task, with
the sound hurled out of the speakers with muffled tones, the guitars
more jagged than ever, Costello's rasped and sneered vocals pushed to
the point of breaking up. That particular atmosphere enhances the bitter
coming of middle age the album represents, the
realization that with age does not come wisdom, only new observations
on cruel misery.
But at the same time, that sound is too abrasive for the album to be
universally beloved, even when it contains some of the best songwriting
of Elvis' career. Frankly, it's a difficult album to listen to, which I
say as someone who considers "When I Was Cruel"
to be one of my most formative experiences as a music fan.
While Elvis has engaged in long form composition before, with "Tokyo
Storm Warning" and "I Want You", he mastered the craft here. "Alibi" is
one of his best ever songs, the first and only time that he was able to
turn the rote monotony of repetition into something
greater. That song slowly builds the tension through its cro-magnon
bassline, expertly breaking up the increasingly deranged excuses we give
with brief flashes of ironic melody. When he sings "if I've done
something wrong, there's no ifs or buts, because I
love you just as much as I hate your guts", it's not just a clever
one-liner, it drives to the very core of the song. We both love him for
writing such addictive music, and hate him for toying with us.
In another setting, "Tart" could have been one of the most beautiful
compositions of his career. With a tragic piano figure, and a lyric that
uses banal detail to squeeze the acid out of life's fruit, the song is
nearly flawless. But the dense production strips
the song down to its dirty basics, as Elvis and Steve Nieve aren't able
to polish the song into the sequel for the lush "Man Out Of Time" it
begs to be. We're left with the sense of disappointment in not getting
the song we want, which is astutely captured
in the ironic title.
That is the story of the entire record, a set of songs that on the
surface delivers the raucous Elvis Costello that fans had clamored for,
but underneath contained an experimental songcraft that indulged Elvis'
penchant for denying people what they wanted.
A challenging record of this sort was precisely the wrong way to
introduce myself to Elvis Costello. I listened to the record over and
over, and failed to grasp the intricacies of what I was hearing. I still
went back and listened to the 'classic' records,
and they gave me the sugar rush I was craving. "My Aim Is True" and
"Armed Forces" were the immediately gratifying records that gave me
faith in Elvis, while "King Of America" was my songwriting bible when I
took up the task myself.
But all along, there was a nagging though in the back of my mind. I
would occasionally return to "When I Was Cruel", and each time I did,
with time and experience helping me grow, I found more and more to love.
Now, as I listen once again, I'm struck by how
it is "When I Was Cruel", above all the other great records Elvis has
made, that I most vividly remember. Yes, it was my first, but it also
stands out as a more sophisticated venture than it was ever purported to
be. There is a grand artistic statement buried
in the layers of these loud rock songs, and even if it took me years to
get there, I believe I have uncovered them.
I feel certain that I would have become a fan of Elvis Costello,
regardless of which album I chose to listen to first. But with luck
pointing me to "When I Was Cruel", I have to believe I wouldn't be the
same kind of fan. If I had started with his most pop
records, I would have likely brushed aside everything else that didn't
fit my simple tastes. By starting with such a challenging record, and
burning it into my mind before I knew better than to move on to greener
pastures, I unknowingly set myself on the path
to challenge myself as a listener. In some ways, "When I Was Cruel" is a
reference to the way I became an Elvis Costello fan, and now it is a
record that I can't imagine being without.